Legal

Keep It REAL Foods, LLC ("Company," "we," "us," or "our") is committed to protecting the privacy of individuals who visit our website at kirfoods.com (the "Site"). This Privacy Policy explains what information we collect, how we use it, with whom we share it, and the choices you have regarding your information. By using the Site, you consent to the practices described in this Policy.

This Site is primarily a business-to-business (B2B) marketing platform. We do not knowingly collect personal information from individuals under the age of 18. If you believe we have inadvertently collected such information, please contact us immediately.

We collect information in the following ways:

Information You Provide Directly

When you fill out a contact form, request a capabilities brochure, subscribe to our RISE Market Insights distribution list, or otherwise communicate with us, we collect the personal information you voluntarily provide, which may include your name, business email address, company name, job title, phone number, and the content of your message.

Information Collected Automatically

When you visit the Site, we and our service providers may automatically collect certain technical and usage information, including your IP address, browser type and version, operating system, referring URLs, pages viewed, time spent on pages, and other diagnostic data. This information is collected through standard server logs, cookies, and similar tracking technologies.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on the Site, analyze Site traffic, and understand where our visitors are coming from. A cookie is a small data file placed on your device. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, some portions of the Site may not function properly.

We use the information we collect for the following purposes:

• To respond to your inquiries and fulfill your requests, including delivering requested brochures or reports.
• To send you marketing communications about our services, events, and market insights, where you have opted in or where permitted by applicable law.
• To manage our relationship with you as a prospective or current business partner.
• To improve, personalize, and develop the Site and our services.
• To analyze usage trends and measure the effectiveness of our marketing campaigns.
• To comply with legal obligations and enforce our Terms of Service.
• To protect the security and integrity of the Site and our business operations.

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. We may share your information in the following limited circumstances:

Service Providers

We may share your information with trusted third-party service providers who assist us in operating the Site, conducting our business, or servicing you — such as email delivery platforms, analytics providers, and customer relationship management (CRM) systems. These service providers are contractually obligated to keep your information confidential and use it only for the purposes for which we disclose it to them.

Business Transfers

In the event of a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on the Site of any change in ownership or uses of your personal information.

Legal Requirements

We may disclose your information if required to do so by law or in the good-faith belief that such action is necessary to: (a) comply with a legal obligation; (b) protect and defend the rights or property of Keep It REAL Foods, LLC; (c) prevent or investigate possible wrongdoing in connection with the Site; or (d) protect the personal safety of users of the Site or the public.

We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically, we retain contact form submissions and lead information for up to three (3) years from the date of collection, or until you request deletion, whichever comes first. Analytics and server log data may be retained for up to twenty-four (24) months.

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, use, alteration, and disclosure. These measures include encrypted data transmission (TLS/SSL), access controls, and regular security reviews.

However, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. You provide information to us at your own risk.

Depending on your jurisdiction, you may have certain rights regarding your personal information, including:

• Access: The right to request a copy of the personal information we hold about you.
• Correction: The right to request correction of inaccurate or incomplete information.
• Deletion: The right to request deletion of your personal information, subject to certain legal exceptions.
• Opt-Out: The right to opt out of marketing communications at any time by clicking "unsubscribe" in any email we send or by contacting us directly.
• Portability: The right to receive your personal information in a structured, commonly used, machine-readable format where technically feasible.

To exercise any of these rights, please contact us at [email protected]. We will respond to your request within thirty (30) days.

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), including the right to know what personal information is collected, the right to know whether your personal information is sold or disclosed and to whom, the right to opt out of the sale of personal information, and the right to non-discrimination for exercising your privacy rights.

We do not sell personal information as defined under the CCPA/CPRA. To submit a verifiable consumer request or for more information about your California privacy rights, please contact us at [email protected].

We may use third-party analytics services (such as website analytics platforms) to help us understand how visitors use the Site. These services may collect information about your use of the Site over time and across different websites. The information generated about your use of the Site is transmitted to and stored by these third-party providers. We use this information to compile reports on Site activity and to improve our services.

The Site may contain links to third-party websites, including the websites of our partner brands and industry organizations. This Privacy Policy does not apply to those third-party sites, and we are not responsible for the privacy practices of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

We reserve the right to update this Privacy Policy at any time. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you by email or through a notice on the Site. Your continued use of the Site after any changes to this Privacy Policy constitutes your acceptance of the updated Policy.

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at: